Assemble-to-Order
This positioning strategy is to supply a large variety of final products from standard components and subassemblies within a short assembly lead time. In this positioning strategies, options, subassemblies, and components are either produced or purchased to stock. By stocking a small supply of components and subassemblies, the manufacturer can quickly assemble any one of an almost limitless number of possible configurations.
Assemble-to-Order
This positioning strategy is to provide the technical ability to produce special products. The final product is usually a combination of standard components and other components custom designed for the customer. The manufacturer often purchases materials after the order is placed.
PROCESS POSITIONING STRATEGY (Production Process Design)
There are three traditional designs that are useful in classifying production process environments. These designs are called Flow Shop manufacturing, Job Shop manufacturing, and Fixed Site manufacturing. A table below depicts a classification of process and their typical layouts and product positioning strategies.
Process Design | Typical Layout |
|
Flow Shop | Line | Make-to-Stock and Assemble-to-Order |
Job Shop | Functional and Process Emphasis | Make-to-Order or Assemble-to-Order |
Fixed Site | Fixed Position and Project Emphasis | Make-to-Order or Assemble-to-Order |
Flow Shop
The Flow Shop is sometimes called a product layout because the product always follows the same sequential steps of production. There are four types of flow: Continous flow, Dedicated Repetitive flow, Mixed-model Repetitive flow, and Intermittent or Batch Flow.
Continous
flow usually refers to the production or
processing of fluids, wastes, powders, basic metals, and other bulk items.
An oil refinery that gradually refines crude oil into various petroleum
products is an examples of continous flow.